burberry_blue_label

Younger generation Burberry line

Address:

6-18-12 Jingumae - Shibuya-ku
153-8580 - Harajuku / Aoyama
Tokyo

Nearest Bus or Train:

Meijijingumae Station

Open Hours:

11am-8pm daily.

Not that it needed it in Japan, but Burberry has recently launched a new line of younger generation clothing. In an attempt to dislodge the general fuddy-duddiness associated with Burberry trench coats and the famous Burberry check pattern, a new designer has created the spin off. "Burberry Blue Label." The clothes are more fitted, sassier and in cuter, brighter colors. The quality material is still there, but younger details such as frills, beads and embroidery are now added. This store also oddly houses a vintage and denim remake section. From Old label to New label to Old remade denim!

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